18 9 / 2012

different background variations.

18 9 / 2012

final outcome.

final outcome.

18 9 / 2012

for this current brief, we were challenged to create a masthead that would be fit for a typographers magazine. aware of the audience, i knew that we would be expected to create some that not only attracts the eye but uses a nice form of typography, not just a disgusting comic sans

firstly, we were told to decide on a name. as a typographers magazine, I tried to use a typography term but soon discovered most of the class had the same thought, so i decided on the “hook” as i knew i could use the typography in a clever way that would appeal to professionals. i then studied some successful mastheads and began sketching some thumbnails of my ideas.

when i had decided on the final look of of masthead, i then experimented with different arrangements of the letters and the positioning on the page and finally came to my final  piece.

as the final product im really happy with the result. I felt the lettering worked well and feel i can carry this styling throughout the magazine we will create in typography class.

I also feel that it would be a title that interests typographers which cover the requirements of the brief.

if anything i might’ve, organised my time with documenting my research a bit better instead of the last minute. but I still got all the work done and done well on time.   

as the final pitched and printed product. I am really pleased with how it all looks as a single card and collectively in a booklet. I feel it achieves the current audience market very well and its a product if produced, could possibly go viral in social networking sites and therefore people would go looking for this product rather than just stumbling upon it. my feedback from Luke and Andrew confirmed my concept as a solid idea that has a fun and lively approach while meeting the criteria requirements.

18 9 / 2012

thumbnails and sketches

18 9 / 2012

Instyle magazine-

  • female audience. interested in fashion and current trends in style.
  • the masthead is an extended typeface thats white in colour and has the same pattern as the covergirl’s dress behind it.
  • its celebrating 150 issues so there is some metallic type, the cover girl nicole richie takes up about 60% of the cover.
  • yes, but not frequently. its just changed a little due to it being a special issue
  • no, its just a basic extended sans serif typeface.
  • the colours white, black and purple and a peach cream colour have been used. this creates a mood of a tasteful feminine magazine 
  • photography of a well- known celebrity. it adds to the class of the cover.
  • just a white background and patterned texture behind the masthead.just create a minimal feel.
  • i notice the model first.
  • no, i think for this issue they are just celebrating the 150th issue so that and the model were the focus here.
  • "10 ways to boost energy" 27 best bags and shoes" "12 hot new trends to try" "versatile fashion bags"
  • yes, simialr typefaces are used and only two colours are used for the typeface.
  • i dont feel the pattern is hugely succesful. i can barely notice the masthead.
  • yes, from a design point of view i like the layout and as a reader yes, the topics in the magazine appeal to me and has really clean a vibrant images which i like.

18 9 / 2012

Masterchef Magazine-

  • male and female, those who watch masterchef and “foodies”
  • the masthead is in a sans serif typeface that spans across the page in white.
  • the cover shows off the the talent of the three final contestants in this years masterchef seasons. the three men are taking up about 85% of the page even to the point were they are overlapping the masthead.
  • no, it stays the same with every issue. if anything it may change colour.
  • no,its just the regular typeface.
  • warm “food” colours like oranges and yellows, white and gold to highlight its the special issue. it makes you hungry.
  • photography, with a vector based graphic behind it. it adds to the branding of masterchef and gives a sneak peek of whats inside.
  • just an orange backdrop, it seems like its portraying blurry lights.
  • i notice the three men first.
  • no, because its the “special winners issue” they are focusing on them. they are also known very well by the public eye as masterchef contestants, so this doesn’t affect the masthead in a negative way.
  • "special winners issue" " master the basics" "andy, callum,chris, kate, justine.
  • yes same layout and typeface for headings.
  • i think it all work quite well together.
  • it sort of does, i watched the show so thats why i picked it up. but design wise, there are other styles i find more effective.

18 9 / 2012


analysis #1- IKEA 2013 catalogue

  • aimed at couples, men women aged anywhere from 16-onwards.
  • the masthead is a bright orange serif typface which contrasts against the neutral colours of the photograph giving it a warm homy feel.
  • the theme is “bring new life to your home.” it displays IKEAS classic furniture with renewed cushions and surrounding furniture from this seasons range
  • not really, it may change colour but would still keep the same size and typeface.
  • no, just a thick serif is used.
  • the bright orange, team with natural cool and neutral tone to give it a relaxed, modern and stylish feel.
  • focused on the armchair as the centrepiece and teamed up with some funky textures on the pillows and rugs.
  • the textures of the blanket and pillows teamed with the rug on the floor.
  • the orange masthead the the lovely couch.
  • it is notced first du to its contrast in colour.
  • info on the cover “$14.99’ for the cushion, “bring new life to your home”.
  • yes, it keeps to the same typeface and grid/ columns.
  • not really, I feel this cover works very well as a whole.
  • yes i love the style used, the minimal approach and i love IKEA FURNITURE! 

30 8 / 2012

28 8 / 2012

When we received this current brief from VSA, at first I was quite overwhelmed. As my first ‘real life job’ it became really important to me to create something of a higher standard than what I was currently comfortable with. So through the few weeks we had to work on this assignment, I felt although it being easy to come up with a solid concept; I had to ensure it would be a product that someone my age would be interested in looking at and interacting with. 

Firstly, after the briefing I started to look at some avant cards around the area, pick up the ones I liked and found were most effective. it became apparent to me that the ones people enjoyed/ took away most were the cards that were interactive. for example, little pictures pop-up or out of the card, some can sit at your desk and some cards you can write messages on for the next person. after looking at the avant cards I found most effective, I concluded to the idea that I would have a graphic of some kind that would be cut out or drawn on etc. I also looked at all the current popular social media trends and what everyone is liking.

after deciding on what I felt the avant card should achieve I worked on a few different concepts until I came to four and eventually my chosen concept. I decided to go with a moustache graphic that would pop out of the avant card and the consumer would pose with then post it up to a Facebook page or twitter via a QR code.

I then started sketching up some thumbnails of different styled moes and what kind of typography and other graphics would all work well and flow. I concluded to a simple fancy stlye moe with a speech bubble stating “i moustache you a question” and on the back following the front stating “but im shaving it for VSA.”

this play on words I felt commuincated the message of “crime can happen to anyone”  well by not creating fear of crime, but awareness. teenagers aren’t going to react well if an issue is shoved down there throats. So i felt that this subtle way would work most effectively.  

After achieving my final product of the avant card, I then followed through with the same concept in the brochure. I achieved this by having the same moustache graphic and the title being “booklet” of moustache questions. again, going with a humorous tone to get people reading and aware.

PRESENTATION DAY, despite the capitals here it wasn’t nearly as nerve racking as I had assumed it would be. all technical things went well and I got some great reactions from the class and VSA. Andrew and Luke and of course simon gave back some really good constructive feedback, and seemed to really like my concept. The only thing they said they were disappointed by was that I didn’t supply a moustache for all of them. So all good things otherwise.

as the final pitched and printed product. I am really pleased with how it all looks as a single card and collectively in a booklet. I feel it achieves the current audience market very well and its a product if produced, could possibly go viral in social networking sites and therefore people would go looking for this product rather than just stumbling upon it. my feedback from Luke and Andrew confirmed my concept as a solid idea that has a fun and lively approach while meeting the criteria requirements.

28 8 / 2012